is unique content important for seo

Is Content Important for SEO  

Is unique content important for SEO? Perhaps you have created a website and waited months to start getting those much-anticipated customers to do business with you. But after waiting, you realize that those customers aren’t coming. 

Then you consult an SEO expert who tells you that you need content. Not just content, but unique content before search engines like Google and Bing will find your website relevant. 

Creating content is “one hell of a task”, even if you are an expert. From content planning to keyword research and writing, you must invest your time in developing engaging content for your audience. 

And if you can’t, hiring an expert SEO content writer is a good idea, although it costs money. But before investing your time or money into creating content, is it really necessary? This article explains why unique content is important for SEO. 

Do you want expert SEO content writers to create unique content to generate leads for your business? At Expert-Hire, we have experienced SEO content writers who are business aware and can create content to increase sales for your business. Contact us today. 

What Is Unique Content?

Content is a piece of text that provides information about a business, service, or product to persuade the reader to take an action, which can be to buy or subscribe to a newsletter. But not all content you find online meets search engine guidelines. That is why Google come up with unique content. 

Unique content refers to original blog or landing page content that differs from other sites. Also, it refers to a piece of web content that is created with the aim of adding value to the reader. Unique content is not copied from other blog posts, social media, or online forums. 

Why Is Unique Content Important for SEO

Top Reasons Unique Content Is Important for SEO 

There are several reasons unique content is important for SEO. Here are a few. 

  1. More Value for the Audience

When people click on a blog post to read an article, it is because they find the topic interesting and want to learn something new. What happens if the blog has nothing reasonable on it? 

If a blog post has no value, people will stop clicking it, and even when they do, they will leave the page as soon as possible. And if that happens, the bounce rate will increase, and Google will eventually penalize the website. 

That is why creating content that adds value for your audience is not negotiable. If your audience sees your website as unique and adds value, they will continue reading your blog and eventually subscribe to your service. 

  1. More Search Engine Ranking

Search engines like Google and Bing consider several things when ranking content. And one of them is the uniqueness of your content. 

If your audience finds your blog posts valuable and they keep retiring to engage with your business, that will send a signal to Google that the site is relevant. 

And when Google finds your site relevant, it will rank it high above other blog posts. This will make your business website discoverable and increase your organic search traffic. 

  1. Free Backlinks

Backlinks are important if you want to increase your website’s domain authority. A website’s domain authority is a measure of its authenticity. It is measured from 1 – 100. The higher the domain authority, the more power your website has to compete with other industry experts. 

To increase your domain authority, you need high-quality backlinks. But the problem with backlinks is that they are not easy to get. Most businesses will hire SEOs to help them get backlinks, which is expensive considering the fact that websites with higher domain authority will charge between $100 and $200 for a backlink. 

But if you create unique content that covers a topic your audience is searching for, other websites will link to you because they will see your website as valuable. And the more websites link to you, the more your domain authority increases. 

  1. Increase Your Products And Services Value

When running an online business or a website, the only thing that can help you gain the trust of your customers is unique content. The more you create unique content, the more your customers will come to trust your business. This will increase your product’s value as more customers will engage with your business. 

How to Create Unique Content? 

Here are some tips for creating unique content for your blog. 

  • Listen to your customers

Did you know your audience or customers are the sources of content ideas? Since they are the reason you are creating content, it is important that you listen to them and develop something that will add value. 

Gathering ideas from your customers doesn’t have to be difficult. It can be as simple as asking your customer service team what questions they are most asked. Identify questions with complex answers and try to use them as topics for blog posts or long-term articles. 

Another way to find your customers’ questions is by using social media. You can get your customers involved in the content creation process if they are willing to share their own opinions about your services. 

  • Research keywords
is content important for seo

To create unique content for your website, you must do keyword research to know what your audiences are searching for online. Thankfully, there are lots of keyword research tools like Ahref and Ubersuggest that you can use to get ideas on how to write unique content. 

You can start by using a seed keyword, and they filter through the results and look for long-tail keywords that are relevant to your business. Also, ensure that the keyword you choose has enough search volume to make writing around it worth the effort. 

And you should make sure the keyword has a low difficulty to make it easy for your blog post to rank on the search engine result page. 

  • Craft a strong headline

The headline matters a lot when creating unique content. 80% of people will read the headline, while 20% will go on and read the remaining part of the article. 

In fact, the headline will make your audience click on your blog page. That is why your blog post and landing page must have an eye-catching headline that sparks interest and invites readers. 

After crafting a strong headline, structure your content into subheadings. This will make it easy for your readers to scan through the content and scroll to the heading that matters most to them. 

  • Seek content from multiple sources 

If you want your content to be unique, you have to write from different sources. This means gleaning information from more than one website. It would help if you search by the headings and not rephrase one website. The more you use different sources to write the content, the likelihood that you will write something useful that your audience will benefit from. 

Let Expert-Hire SEO Content Writers Create Unique Content for You

Writing unique content on your own can be difficult, especially if you don’t have experience writing. But that is not the end of it. 

You can hire experienced SEO writers from Expert-Hire to help you create unique content that will add value to your audience and make Google see your content as relevant. 

At Expert-Hire, we don’t just write content for writing sake; we help you reach your goal of getting conversion or sales. Feel free to contact us today.


Why is unique content important for SEO? There is no gainsaying that creating unique content is one way to gain your customers’ trust, build relevant backlinks, and increase your organic ranking. 

Also, creating content that adds value to your audience makes it easy for them to engage with your business. To create unique content, you should listen to your customers, do keyword research, create a strong headline and write from multiple sources. 

Are you ready to create unique content for your website? Contact Expert-Hire today.

Frequently Asked Questions 

Is content important for SEO?

Yes, content is important for SEO. In fact, it is content that will make your audiences click on your website. That is why Google and Bing take the uniqueness of your content as one factor determining whether they will rank your website or not. 

What is unique content?

Unique content is content that is not copy pasted. This kind of content is written to add value to the readers. 

How do I create unique content?

To create unique content, you should write, research keywords, choose low-difficulty topics and long tail keywords, and write from multiple sources. 


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