pros and cons of hiring an individual freelancer versus a big company for SEO work

Freelancer vs. Big Company for SEO: A Look at the Pros and Cons

Deciding on a freelancer or a big company for SEO work is important. Both have their pros and cons. This choice can greatly impact your business’s online success. In this blog, we’ll explore these options. You’ll learn about their advantages and disadvantages. This will help you make an informed decision. Whether you’re a small business or a large one, this information is key. It’s about finding the right fit for your SEO needs. Understanding these differences is essential. It ensures your choice aligns with your business goals. Let’s dive into the details.

What is a Freelancer? 

A freelancer is someone who works independently, not tied to a single employer. They offer their skills and services to various clients. Freelancers choose their projects and set their schedules. They work in many fields, like writing, design, programming, and marketing. Freelancers are self-employed, handling their own taxes and business management. This flexibility allows them to balance work and personal life.

Pros of Hiring a Freelancer for SEO

Here are some of the advantages of engaging a freelancer for SEO work. 

  • Cost-Effectiveness: Freelancers typically charge less than big companies. This makes them a budget-friendly option. They’re ideal for small businesses or startups with limited funds. You get quality SEO services without breaking the bank.
  • Personalized Attention: Freelancers handle fewer clients at a time. This means they can give your project more focus. You benefit from services tailored to your specific needs. This personal touch can make a big difference in your SEO results.
  • Flexibility: Freelancers are known for their flexible schedules. They can work around your timeline, even on short notice. This adaptability is great for businesses needing quick changes or updates. It ensures your SEO stays current and effective.
  • Direct Communication: When you hire a freelancer, you communicate with them directly. There are no middlemen or complex hierarchies. This direct line leads to better understanding and faster solutions. It’s efficient and cuts down on misunderstandings.
  • Diverse Experience: Freelancers often work with a variety of clients. This experience across industries brings a wealth of knowledge. They can apply diverse strategies to your SEO. This broad perspective can lead to more innovative and effective solutions.
Freelancer vs. Big Company for SEO: A Look at the Pros and Cons

Cons of Hiring a Freelancer

Hiring a freelancer for SEO work has its drawbacks. Here’s a closer look at these challenges.

  • Limited Resources: Freelancers often work alone. They may not have big teams or the latest tools like large companies. This means they might take longer to complete large projects. Their strategies might be good but not as advanced. This can slow down your SEO progress.
  • Availability Issues: Freelancers usually handle several projects at once. They also have personal lives to manage. This can lead to scheduling conflicts. Sometimes, they might not be available when you need them. This can be a problem if your project needs quick changes or updates.
  • Less Formality: Freelancers often work more casually. They might not use detailed contracts or reports. For some businesses, this is okay. But if you need formal reports or structured plans, this can be an issue. It might be harder to track progress or hold them accountable.
  • Skill Limitations: A freelancer is just one person. They might be great at some SEO tasks but not others. For example, they might be good at keyword research but not at technical SEO. This means they might not offer everything your website needs. You might need to hire more people for different tasks.
  • Reliability Concerns: With freelancers, consistency can be a concern. They might be great for one project but not the next. Their availability can change. They might get too busy with other clients. This can affect their commitment to your project. It’s a risk that can impact your SEO results.

What is an SEO Agency?

An SEO agency helps improve your website’s ranking on search engines like Google. They use various strategies to make your site more visible to people searching online. This includes optimizing website content, using keywords, and improving site structure. Their goal is to attract more visitors to your site. This can lead to more customers and sales for your business. SEO agencies have experts who understand how search engines work. They keep up with the latest trends to ensure your website stands out. By hiring an SEO agency, you can boost your online presence effectively.

Pros of Hiring a Big Company for SEO

When you hire a big company for SEO, you’re getting a lot more than just basic services. These companies bring a variety of benefits that can be crucial for your SEO success. Let’s explore these advantages in detail.

  • Comprehensive Services: Big companies offer a full range of SEO services. This means they can handle everything from keyword research to link building and content creation. They’re equipped to manage large projects, which is great for businesses with big goals. Their ability to deal with various aspects of SEO makes them a one-stop shop for all your needs.
  • Advanced Tools: These companies often have the latest SEO tools and technologies. This is important because SEO is a field that’s always changing. With advanced tools, they can analyze your website’s performance in depth. They can track your rankings, check backlinks, and much more. This technology helps in crafting strategies that are more effective and data-driven.
  • Team of Experts: One of the biggest advantages is their team of experts. In a big company, you’ll find specialists for every aspect of SEO. There are content creators, keyword researchers, analytics experts, and more. This variety of skills means every part of your SEO strategy is handled by someone who really knows what they’re doing.
  • Structured Processes: Big companies have structured processes and systems. This means they’re organized in their approach to SEO. They have clear methods for everything, from reporting to strategy implementation. This organization ensures that your SEO efforts are consistent and efficient.
  • Higher Reliability: Lastly, big companies are generally more reliable. They have a reputation to uphold, which means they’re committed to delivering results. They also have more resources, which helps in maintaining continuity in your SEO efforts. This reliability is crucial, especially for long-term SEO strategies.

Cons of Hiring a Big Company for SEO

When considering a big company for SEO, it’s important to weigh the potential downsides. Here’s a detailed look at the cons:

  • Higher Cost: Big companies often have higher rates for their SEO services. This is due to their larger overhead and resources. For small businesses or startups, these costs can be a significant burden. It’s not just the initial cost but also ongoing expenses. These can quickly add up, making it a less viable option for those on a tight budget.
  • Impersonal Service: Large SEO firms typically have many clients. This can lead to a less personalized service for each client. Your project might not get the individual attention it needs. This lack of personal touch can affect the understanding of your unique business needs. As a result, the strategies implemented may not be as effective as they could be.
  • Inflexibility: Big companies often have set ways of doing things. Their procedures and schedules are usually rigid. This can be a problem if you need a more tailored approach. It can also be an issue if you require quick changes or adaptations to your SEO strategy. Their structured processes might not allow for the flexibility you need.
  • Generic Strategies: Sometimes, big companies use a standard approach for all clients. They might apply the same SEO strategies across different projects. This one-size-fits-all method can be less effective. Every business is unique, and a generic strategy might not address specific challenges or goals.
  • Communication Layers: Dealing with a big company often means navigating through multiple layers of communication. You might not talk directly to the person handling your SEO. This can lead to misunderstandings and slower response times. It can also make it harder to make quick decisions or changes to your strategy.

Expert-Hire: A Balance between Freelancers and Agency

Expert-Hire offers a one-stop solution for hiring a variety of tech experts, including web developers, SEO specialists, content writers, graphic designers, and digital marketers. Our platform aims to streamline the hiring process for startups and established businesses, focusing on quick, cost-effective, and quality talent acquisition.


  • Large Ecosystem of Developers: The platform boasts a wide range of tech experts, from web developers to digital marketers.
  • Flexible Hiring Models: You can choose from front-end, back-end, or full-stack developers, among other specialists.
  • Quick Hiring: The platform promises a fast hiring process, saving you time and resources.
  • Managed Team: A project manager is assigned to help you assemble the right team for your needs.
  • Cost-Effective: The platform aims to offer affordable solutions for various tech needs.
  • Vetted talents: There is no need to waste time searching and screening. Expert-Hire provides you with readymade tech talents, easy, cheap, and fast.
  • Flexible hiring: Hiring the right talent can be tedious. This is especially true if you work with an agency that has a lengthy hiring process that will make you sign a complicated contract. With Expert-Hire, companies can hire SEO professionals flexibly, with no stress.
  • Access to a global talent pool: Can’t find SEO specialists in your country? Outsourcing to Expert-Hire means you can hire experts from faraway or nearby countries.

How to Hire

  1. Share your project requirements.
  2. A project manager will be assigned to estimate the skills needed and project cost.
  3. The team is assembled based on your needs.
  4. The project kicks off within the agreed timeline.

Contact Expert-hire team today.


Choosing between a freelancer and a big company for SEO depends on your specific needs. Consider factors like budget, scale of project, and desired level of personalization. Your decision should align with your business goals and resources. Remember, the right choice varies for each business.


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