What is an SEO content writer and how to hire one?

What is an SEO Content Writer and How to Hire an SEO Content Writer?

There is no doubt that businesses need a strong online presence in order to grow and reach more audiences. This means hiring a skilled content writer to create high-quality content for your business. An SEO content writer creates high-quality, engaging content that not only appeals to your target audience but also improves your website’s visibility and ranking on search engines like Google. If you are looking to boost your online presence and drive more traffic to your website, hiring a skilled SEO content writer is a great place to start. But how do you find the right talent? Let’s explore the ins and outs of hiring an SEO content writer, including how to hire a content writer who can help take your business to the next level.

What is Content Writing? 

Content writing involves creating written material for various purposes, such as websites, blogs, articles, social media posts, and marketing materials. The primary goal of content writing is to engage and inform the target audience while driving specific actions or conversions. 

Content writing is a form of digital marketing that creates compelling blog posts to attract website visitors, creates informative articles to establish authority in a niche, and develops engaging social media content to increase brand visibility.

When you hire a content writer, you are enlisting the expertise of someone skilled in crafting high-quality, relevant, and valuable content that appeals to your audience. 

A content writer understands how to research topics thoroughly, structure information effectively, and communicate ideas clearly and concisely. They have a keen eye for detail, ensuring that content is free from errors and grammatical mistakes. 

Additionally, content writers are skilled at incorporating relevant keywords and optimizing content for search engines to improve visibility and drive organic traffic to your website.

To stay competitive with other businesses online, hiring a content writer can be a smart investment to establish a strong online presence, engage your audience, and drive business growth. 

By entrusting your content writing needs to a skilled professional, you can save time and resources while ensuring that your content effectively communicates your brand message and appeals to your target audience. 

So, if you’re looking to enhance your content marketing efforts and make a meaningful impact online, consider hiring a content writer to bring your vision to life.

What is SEO in Content Writing?

An SEO content writer is a skilled professional who specializes in creating written content optimized for search engines. Their primary goal is to produce high-quality, informative, relevant, and engaging content that ranks well in search engine results pages (SERPs) and drives organic traffic to websites.

When you hire an SEO content writer, you are enlisting the expertise of someone who understands how to research keywords, place them strategically into content, and optimize various on-page elements to improve search engine visibility. 

Hiring an SEO content writer can be beneficial for businesses looking to improve their online presence, attract more visitors to their websites, and drive conversions. 

An SEO content writer can help you create compelling, SEO-friendly content that appeals to your target audience and achieves your business goals.

What Does an SEO Content Writer Do? 

what does an SEO content writer do?

An SEO content writer creates content that appeals to human readers and also meets the requirements of search engines.

If you are looking to improve your website’s SEO performance and increase your organic traffic, consider hiring an SEO content writer, website content writer, or freelance content writer with expertise in SEO writing. 

With their skills and knowledge, they can help you achieve your SEO goals and grow your business online.

Here’s a breakdown of the roles of an SEO content writer:

  1. Keyword Research: An SEO content writer conducts thorough keyword research to identify relevant keywords and phrases that are commonly searched for by the target audience. By understanding the search intent behind these keywords, they can create content that aligns with the needs and interests of potential readers.

  1. Content Creation: Using the knowledge gained from keyword research, an SEO content writer creates high-quality, informative, and engaging content that places targeted keywords naturally. This content may include blog posts, articles, website copy, and product descriptions.

  1. On-Page Optimization: In addition to creating compelling content, an SEO content writer optimizes various on-page elements, such as meta titles, meta descriptions, headings, and image alt tags, to improve search engine visibility and rankings.

  1. Link Building: An SEO content writer may also be involved in link-building activities, which involve acquiring backlinks from reputable websites to increase the authority and credibility of the website they are optimizing.

  1. Content Updates: SEO content is not a one-time effort. An SEO content writer regularly updates and refreshes existing content to ensure it remains relevant and competitive with search engine algorithm updates.

  1. User Experience: An SEO content writer prioritizes the user experience by creating content that is easy to read, navigate, and understand. They structure content logically, use clear headings and bullet points, and incorporate multimedia elements to enhance engagement.

Should I Hire an SEO Content Writer?

If you are looking to establish a strong online presence for your business, the answer to the question is Yes. There is a lot of content available on the internet, and standing out from the crowd and attracting organic traffic can be a hard task. This is where hiring an SEO content writer can make all the difference.

Why Consider Hiring an SEO Content Writer?

  • Expertise in SEO: SEO content writers possess specialized knowledge and expertise in Search Engine Optimization (SEO). They know how to carry out keyword research, on-page optimization, and content strategy, allowing them to create content that ranks well in search engine results pages (SERPs).

  • Content Optimization: SEO content writers know how to optimize content for search engines while maintaining readability and engagement for human readers. They strike the right balance between adding relevant keywords and delivering valuable content that appeals to your target audience.

  • Increased Visibility: By creating SEO-optimized content, you can improve your website’s visibility and attract more organic traffic. SEO content writers help your content rank higher in search results, making it more likely to be discovered by potential customers searching for relevant information or solutions.

  • Targeted Audience Engagement: SEO content writers understand the importance of targeting the right audience with your content. They conduct thorough research to identify your target audience’s interests, preferences, and pain points, ensuring that your content appeals to them and drives engagement.

  • Established Authority and Credibility: Consistently publishing high-quality content can help establish your brand as an authority in your industry or niche. An SEO content writer can create informative and authoritative content that positions your brand as a trusted source of information, helping to build credibility and trust with your audience.

  • Maximize ROI: Investing in SEO content writing can yield significant returns on investment (ROI) for your business. By attracting more organic traffic, increasing brand visibility, and driving conversions, SEO content writers help you maximize the ROI of your content marketing efforts.

  • Better Conversion Rates: Well-crafted content can drive conversions by educating and persuading visitors to take action. An SEO content writer can create compelling calls-to-action (CTAs) and persuasive content that guides visitors through the sales funnel and encourages them to make a purchase or complete a desired action.

  • Stay Ahead of the Competition: SEO content writers keep up-to-date with the latest trends, algorithms, and best practices in the world of SEO. By leveraging their expertise and insights, you can stay one step ahead of your competitors and maintain a competitive edge in the market.

What Kind of SEO Content Writer Should I Hire? 

When it comes to SEO content writing, there are different types of writers with varying specialties and skill sets. When looking to hire an SEO content writer, website content writer, or freelance content writer, you should consider the specific requirements of their project and the expertise of the writer. 

It’s important to know the types of SEO content writers so that you can hire the right professionals to meet your business needs. Here are some common types of SEO content writers:

  • Blog Content Writer: Blog content writers specialize in creating engaging and informative blog posts that are optimized for search engines. They have a knack for storytelling and can produce content that appeals to the target audience while adding relevant keywords to improve search engine visibility.

  • Website Content Writer: When you hire website content writers, they tend to focus on creating compelling copy for various pages of a website, such as the homepage, about us page, product or service page, and contact page. They also understand the importance of user experience and can craft content that not only ranks well in search engines but also persuades visitors to take action.

  • Article Writer: Article writers are skilled at producing long-form content, such as in-depth articles and guides, that provides valuable information to readers. They conduct thorough research on topics and present complex information clearly and concisely, making it easy for readers to understand and digest.

  • SEO Copywriter: SEO copywriters specialize in writing copy that is optimized for both search engines and online visitors. Copywriters focus on creating persuasive and compelling content that drives action and encourages conversions. They specialize in crafting sales copy, promotional materials, email campaigns, and other marketing designed to persuade readers to take specific actions, such as making a purchase or signing up for a service. SEO copywriters are also skilled at writing meta titles, meta descriptions, and other on-page elements to improve search engine rankings.

  • Content Strategist: Content marketing strategists oversee the entire content creation process, from ideation and creation to distribution and promotion, to ensure that content drives results and aligns with business goals and target audience needs. They conduct market research, analyze competitor content, and identify opportunities for content creation and promotion. Content strategists may also oversee a team of writers and guide content creation best practices.

  • Freelance Content Writer: Freelance content writers offer their services on a project basis and can specialize in various types of SEO content writing. They provide flexibility and cost-effectiveness for businesses looking to outsource their content writing needs without committing to hiring full-time staff.

  • Technical SEO Writer: Technical SEO writers specialize in creating content that focuses on technical aspects of SEO, such as website architecture, schema markup, meta tags, and structured data. They have a deep understanding of SEO best practices and technical concepts and are skilled at optimizing content for search engine crawlers and algorithms. Technical SEO writers often work closely with web developers and SEO specialists to ensure that content meets technical requirements and contributes to overall SEO strategy.

How to Hire an SEO Content Writer

Hiring an SEO content writer is essential for businesses looking to improve their online presence and attract more organic traffic. However, finding the right SEO content writer can be challenging, given the abundance of options available. 

To help you navigate the hiring process effectively, here’s a step-by-step guide on how to hire an SEO content writer.

  • Define Your Needs and Objectives: Before you start searching for an SEO content writer to hire, take the time to clearly define your needs and objectives. Determine the type of content you need (e.g., blog posts, website copy, articles), your target audience, and your content marketing goals. This will help you narrow down your search and find a writer who can meet your specific requirements.

  • Conduct Thorough Research: Once you have defined your needs, conduct thorough research to identify potential SEO content writers. You should visit online platforms such as freelance marketplaces, content writing agencies, and professional networking sites to find candidates with relevant experience and expertise. Look for writers who specialize in your industry or niche and have a track record of producing high-quality, SEO-optimized content.

  • Review Portfolios and Samples: When evaluating potential SEO content writers, be sure to review their portfolios and samples of their work. Look for writing samples that demonstrate their ability to create engaging, informative content that ranks well in search engine results. Pay attention to their writing style, tone, and ability to place keywords naturally while maintaining readability and relevance.

  • Check References and Reviews: Before you hire a content writer, be sure to check references and reviews from previous clients or employers. Reach out to past clients or colleagues to inquire about their experience working with the writer, the quality of their work, and their reliability. Reading reviews and testimonials can give you knowledge of the writer’s strengths and areas for improvement.

  • Conduct Interviews: Once you have narrowed down your list of potential candidates, conduct interviews to assess their skills, experience, and suitability for the role. Ask questions about their approach to SEO content writing, their familiarity with industry-specific topics, and their ability to meet deadlines and deliver results. Use the interview process to determine their communication style, responsiveness, and willingness to collaborate.

  • Discuss Rates and Terms: Before finalizing the hiring process, be sure to discuss rates and terms with the SEO content writer. Clarify expectations regarding payment terms, project deadlines, revisions, and any other relevant details. Negotiate rates that are within your budget and the writer’s level of expertise and experience, ensuring a mutually beneficial arrangement for both parties.

  • Establish Clear Communication Channels: Once you have hired an SEO content writer, create a clear communication path to facilitate ongoing collaboration and feedback. Set expectations regarding communication frequency, preferred communication channels (e.g., email, phone, video calls), and response times. Open and transparent communication is key to a successful working relationship.

Where Can I Hire an SEO Content Writer?

Finding the right SEO content writer for your business is important for increasing your online presence and driving organic traffic. So, where can you hire an SEO content writer? Here are some places to consider:

  • Expert-Hire:

Expert-Hire is a tech-enabled talent-hiring platform that makes it easy for businesses, especially small businesses to experience real growth. We provide specialized talents who work with companies and help them achieve their full online potential. You can hire SEO content writers from Expert-Hire and choose any engagement model that suits your business. From full-team augmentation to per project hire, you enjoy flexibility with no long term bidding contract.

  • Content Writing Agencies:

Content writing agencies specialize in providing professional writing services for businesses of all sizes. These agencies have a team of experienced writers who specialize in various industries and niches, including SEO content writing. By hiring a content writing agency, you can access a pool of skilled writers and receive high-quality content tailored to your specific needs.

  • Professional Networking Sites:

Professional networking sites such as LinkedIn are valuable resources for finding experienced SEO content writers for hire. You can use LinkedIn’s search filters to narrow down your search based on criteria such as location, industry, and skillset. Connect with potential candidates, review their profiles, and reach out to them directly to discuss your content writing needs.

  • Industry-Specific Forums and Communities:

Industry-specific forums and online communities can be good for finding SEO content writers who specialize in your niche. Try to find relevant forums, groups, and communities where writers and professionals in your industry gather to share insights and collaborate. You can post job listings or ask for recommendations to find talented writers who understand your industry and can create good content

  • Online Job Boards:

Online job boards such as Indeed, Glassdoor, and ZipRecruiter often feature job postings for SEO content writers and other writing positions. They allow you to post a detailed job listing outlining your requirements, expectations, and desired qualifications and review applications from interested candidates. Job boards allow you to reach a wide audience of potential candidates and find the perfect fit for your content writing needs.


Hiring an SEO content writer is an essential step for businesses looking to succeed in the competitive world of online marketing. An SEO content writer specializes in creating content that engages readers and also ranks well in search engine results pages (SERPs). By harnessing the power of SEO content writing, businesses can improve their online visibility, attract targeted traffic, establish authority and credibility, improve user experience, and maximize their content marketing ROI.

Also, by recognizing what an SEO content writer does, why you should hire one, and following the approach to hiring, your business can position itself for success and achieve its content marketing goals effectively. 

So, if you are looking to take your online presence to the next level, it’s time to harness the power of SEO content writing and hire an SEO content writer who can help you achieve your business objectives.


Q: What is an SEO content writer?

A: An SEO content writer is a professional writer who creates high-quality, engaging content that is optimized for search engines like Google. Their goal is to drive more traffic to your website and improve your online visibility.

Q: What does an SEO content writer do?

A: An SEO content writer researches and writes website content, blog posts, articles, and other materials that are optimized for search engines. They use keywords, meta descriptions, and other techniques to ensure your content ranks high in search engine results.

Q: Why do I need an SEO content writer?

A: If you want to attract more visitors to your website and stay ahead of the competition, you need high-quality, SEO-optimized content. An SEO content writer can help you achieve this goal.

Q: How do I hire an SEO content writer?

A: You can hire an SEO content writer as a full-time employee, contractor, or freelancer. You can find freelance content writers on platforms like Upwork, Fiverr, or Freelancer.

Q: What skills should I look for in an SEO content writer?

A: Look for a writer with experience in SEO writing, research skills, and the ability to write engaging, high-quality content. They should also have knowledge of keyword research tools and analytics software.

Q: How much does it cost to hire an SEO content writer?

A: The cost varies depending on the writer’s experience, the type of content, and the frequency of publication. Freelance content writers may charge hourly or per-project rates, while full-time employees receive a salary.

Q: How do I find a good freelance content writer?

A: Look for writers with a portfolio that showcases their SEO writing experience and skills. Check their ratings and reviews on freelance platforms, and ask for samples of their work.

Q: What questions should I ask an SEO content writer before hiring them?

A: Ask about their experience, writing style, and SEO knowledge. Inquire about their research skills, ability to meet deadlines, and willingness to revise content based on feedback.


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