Content writing cost

How Much Does SEO Content Writing Costs Per Word?

In the digital age, the power of words has never been more significant. SEO content writing, an important part of digital marketing, has the potential to elevate a brand’s online presence, drive traffic, and increase conversions. However, the cost of this service can be a point of contention. Paying the right amount for high-quality SEO content is essential to ensure a good return on investment. That is why it is crucial to know how much SEO content writing costs per word. Find out in this article. Or contact Expert-Hire to discuss your SEO project.

What Is SEO Content Writing?

SEO writing is the process of creating content that is designed to rank high in search engine results. It involves the strategic use of keywords and phrases, relevant and valuable information, and a user-friendly structure to make the content easily discoverable by search engines like Google and Bing. The ultimate goal is to attract organic traffic, engage users, and encourage them to take desired actions.

What Is an SEO Writer?

An SEO content writer is a professional who specializes in creating content optimized for search engines. They understand how search algorithms work and how to use keywords effectively. SEO writers don’t just write; they craft content that is informative, engaging, and designed to rank high in search engine results. They are skilled in striking a balance between meeting the needs of the audience and the technical requirements of search engines.

What is an SEO content writer

Responsibilities of SEO Content Writers 

SEO content writers have a wide range of responsibilities. They conduct keyword research to understand what terms and phrases their audience uses when searching for information online and use them strategically in their content.

Aside from that, they also create high-quality, engaging content that provides value to the reader. This includes writing blog posts, articles, web page content, and other forms of online content that align with the brand’s voice and message.

SEO writers also ensure that their articles are structured in a way that is easy for search engines to understand. This includes using headers, subheaders, bullet points, and other formatting tools to break up the text and highlight key points.

Moreover, they work closely with other members of the digital marketing team, such as SEO specialists and social media managers, to ensure that the content aligns with overall marketing strategies. Aside from that, they monitor and analyze the performance of their content, making adjustments as needed to improve its ranking and engagement.

Skills of SEO Writers 

  1. Keyword research: SEO content writers need to know how to conduct keyword research to identify the terms and phrases their target audience uses. They should be familiar with tools like SEMrush, Ahref, Ubersuggest and Moz.
  1. SEO knowledge: They need to understand how search engines work and how to optimize content to improve its visibility on search engine results pages (SERPs).
  1. Writing skills: SEO writers must have excellent writing skills. They need to be able to write clear, concise, and engaging articles or blog posts that provide value to the reader.
  1. Research skills: They often need to write about topics they’re not familiar with, so strong research skills are essential. They need to know how to find reliable sources and extract relevant information.
  1. Analytical skills: SEO content writers need to be able to analyze the performance of their content and make adjustments as needed. They should be familiar with tools like Google Analytics.
  1. Time management: They often work on multiple projects at once, so they need to be able to manage their time effectively.
  1. Understanding of user experience: They need to understand how to structure content in a way that is easy for readers to understand and navigate.
  1. Technical skills: Basic understanding of HTML and CMS platforms like WordPress can be beneficial as they often need to format their content and add links and meta tags.

SEO Content Writing Costs 

The cost of SEO content writing can vary greatly, depending on several factors such as the type and length of the content and the experience of the writer. Some can cost as low as $0.03 per word and some as high as $2 per word. 

Cost Per Page

The cost per page can depend on the length and complexity of the content. Writers typically charge between $50 to $200 per page for a shorter web page or article. A longer page longer blog post or landing page $300 and $500. 

Cost Per Word

Content writing cost per word can vary significantly. The price can range from $0.03 per word to $2 per word. The average rate for “great” SEO content tends to be between $0.10 and $0.20 per word. 


The cost for articles or blog posts can depend on the length, complexity, and the amount of research required. Some SEO professionals will charge $100-$125 for 600-750 words, $40 for 500 words, or $35 per article.

Landing Pages

The cost for writing landing page content is higher than other types of content due to the strategic nature of landing pages. Businesses can expect to pay between $100 and $300 per page for landing page content. 

Keyword Research

Keyword research is a critical part of SEO and content writing. Some agencies include this in their services, while others may charge extra for it. The cost can depend on the number of keywords, the competitiveness of the keywords, and the amount of research required.

Hire SEO writers from Expert-Hire

At Expert-Hire, we make SEO content writing easy for businesses that want to grow their online presence. That is why we ensure a clear and transparent pricing model that works for us and our clients. Our content writing services cost between $0.05 and $0.10 per word for blog posts and $0.25 and $1 for landing pages. When you’re ready to invest in high-quality SEO content writing, consider hiring from Expert-Hire. Our team of experienced SEO content writers are skilled in creating content that ranks well in search engines and resonates with your target audience. 

Frequently Asked Questions 

Why does the cost of SEO content writing vary so much?

The cost can vary due to factors such as the type of content, the length, the complexity, the writer’s experience, and the level of SEO optimization required.

Is it better to pay per word or per page?

It depends on your needs. Paying per word can be more straightforward, but paying per page or per post can allow for more flexibility in terms of content length.

Is it worth paying more for high-quality SEO content?

Yes, investing in high-quality SEO content can provide a good return on investment. High-quality content can rank higher in search engine results, attract more traffic, and lead to more conversions.


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