Do you want to hire a senior digital marketing manager to build your online business? While there are many digital marketers you can find online today, hiring the right expert is not easy.
This is because you must ensure the digital marketer has the skills and experience needed to handle your project. This article explains how to hire a senior digital marketing manager the easy way.
Are you ready to hire the right digital marketer to build your website’s online presence? At Expert-Hire, we have a large talent pool of IT professionals, including digital marketers, SEO experts, content writers, and web developers, that can help you build your business online. Contact us today.
What Is a Senior Digital Marketing Manager?
A senior digital marketing manager is a professional who maintains a brand’s online presence and sales by creating various marketing campaigns.
The digital marketing manager is responsible for creating, implementing, and overseeing marketing campaigns, including social media, email marketing, and digital advertising.
All of a business’s online marketing activities are managed by this professional who aims to increase the business revenue.
What Are the Responsibilities of a Senior Digital Marketing Manager?
A senior digital marketing manager has several responsibilities. Below are some of them.
- Lead the development and implementation of digital marketing strategies, processes, and systems.
- Develop innovative ideas that include SEO and SEM strategies to promote the business across all digital channels.
- Partner with other professionals in media, PR, advertising, and e-commerce to achieve key brand objectives.
- Build relationships with cross-functional teams to strengthen organizational knowledge of digital marketing and CRM.
- Measures, assess, and report marketing performance to team members and develop ways to optimize performance.
- Create and oversee every aspect of the digital marketing department, including marketing database, display advertising, and email campaigns.
- Plan and manage social media platforms to engage your audience and build your brand’s reputation.
- Develop and monitor the digital marketing campaign budgets.
- Brainstorm new and creative growth strategies.
- Identify trends and optimize performance based on the insights.
- Measure the performance of all digital marketing campaigns against goals.
- Create SEO strategies to increase the organic traffic of a business website.
- Develop search engine marketing campaigns by creating PPC and social media ads to generate revenues for the business.
Skills of a Senior Digital Marketing Manager
Before hiring a senior digital marketing manager, you must ensure the professional has all the skills needed to promote your business.
SEO
A digital marketer must have SEO skills to be able to promote his business online. SEO stands for search engine optimization, which is the act of optimizing a website to increase its organic ranking on the search engine result page. A senior digital marketer must have common SEO skills, including on-page and off-page optimization, technical SEO, content planning, and keyword research.
Search Engine Marketing
Search engine marketing involves developing strategies to promote a business online by creating ads that run on social media and Google networks. You should hire a senior digital marketing manager that knows how to create successful ad campaigns on various platforms.
Content Marketing
Content is an important part of every digital marketing strategy. When you create good content, you can reach and engage with your audience. However, content marketing is a huge job in itself. This is because you have to create high-quality, SEO-rich content that will rank on the search engine result page. Luckily, digital marketers can create conversion-generating content for your business.
Data/Analytics
A senior digital marketing manager should be able to monitor progress using different analytics tools like Google Analytics, Google Search Console, and other SEO tools like Ahref and Seobility.
Strategic Thinking
A senior digital marketing manager should be able to understand the business audience and develop strategies for marketing products and increasing sales. This can only be possible if the digital marketer has strategic thinking skills.
Social Media Marketing
A digital marketer must be able to use social media channels like Facebook, Twitter, Linkedin, YouTube, and Instagram to connect with the business audience. This means creating short content in the form of videos and text to engage with your audience and keep them coming back. Also, the digital marketer should be able to create social media ads.
Knowledge of Visual Marketing
Having basic design skills will help a digital marketer succeed on the job. Since appealing visuals are an important part of advertising, having an understanding of design will allow the digital marketer to communicate ideas with the design team.
User Experience (UX)
It is crucial for a digital marketing manager to understand user experience to be able to optimize your customers’ experience on your web pages. This might include things like the UX design of a product or website, UX writing, and running A/B tests to test performance and improve the user experience.
Technological Tools
A senior digital marketing manager must use a variety of tools when working. These tools will be useful for setting up ad campaigns, analyzing data, or tracking progress. Common tools a digital marketer must know are:
- Google Ads
- Google Analytics
- Ahrefs or Semrush
- MailChimp, Omnisend, HubSpot, or Sendinblue (for email marketing)
- Canva (for creating visuals)
- Facebook Insights
- WordPress (content management system)
- Asana or Monday (for project management)
Email Marketing
With email marketing, you can engage with your audience who show interest in your product. A digital marketer should be able to set up email marketing campaigns to further communicate with those that show interest in your product or services.
How to Hire a Senior Digital Marketing Manager
How to hire a senior digital marketing manager is easy if you follow the steps we outline in this article.
Understand Your Project Requirements
To hire the ideal senior digital marketing manager, you need to understand what the role involves. You can define your project requirements and list everything you want the marketer to do. This will make you identify the skills you need to look out for when you are hiring a senior digital marketing manager.
Write the Job Description
Once you understand your project requirements, you can proceed to write a job description based on the skills you need. If you want to hire a senior digital marketing manager to optimize your website, then you have to list SEO skills. Also, if you want to hire a digital marketer to run PPC ads for your business, you need to list skills related to what you want.
Choose the Ideal Candidate
There are several ways to find a senior digital marketing manager. One way is by posting job advertisements, while the other is by hiring from an outsourcing company. If you hire from an outsourcing company, assessing the skills and experience of the digital marketer will be easy because they have pre-vetted professionals. But if you hire from job portals, you have to assess their skills to be able to choose the Ideal candidate.
Conduct Interviews
Conducting interviews makes it easy for you to know the digital marketers and assess their skills further. During the interview, you have to assess their technical and soft skills. Your skills assessment results will help you identify the best professional for the position. To assess the digital marketer skills, you should ask questions related to their past projects. Also, you should ask what strategy they plan to use to promote your business. The answer to those questions should determine if you will hire or not.
Make an Offer
When you are certain you have the right digital marketer manager, you should make an offer by signing a contract. The contract should include the task the digital marketer will perform, work hours, how much, and how the expert will be paid. Aside from signing a contract, you should also sign an NDA to ensure that the information you share with the digital marketing manager is not shared with others.
Hire a Senior Digital Marketing Manager from Expert-Hire
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Our digital marketers are pre-vetted to ensure they have the right skills and experience to handle your project. At Expert-Hire, no project is too tough for us because we love a challenge. You can augment our digital marketers with your in-house team or hire a single marketer or a team. Get started today.
Conclusion
Hiring a senior digital marketing manager the easy way is possible if you go through this article.
In this article, we explained the roles and responsibilities of a senior digital marketing manager and the skills you should watch out for when hiring one. Also, we explained the five steps to take when you want to hire the best digital marketer in the industry.
One tip for getting the right digital marketer is due diligence. You must vet the professionals to ensure they have all the skills and experience you need before you sign an NDA and a contract. Don’t want to waste time hiring a digital marketer? Get in touch with Expert-Hire today.
Frequently Asked Questions
Senior digital marketing managers are responsible for creating marketing campaigns to promote a brand on search engines or social media platforms. They create marketing plans and ensure that the plans are implemented to achieve the greatest results. Also, they evaluate the campaign to determine if they are effective.
The cost of hiring a senior digital marketing manager varies depending on the location and the outsourced team. On average, you should plan to pay the digital marketer between $20 and $25 per hour.
