How to Hire a Dedicated SEO Expert for Your Business

Are you planning to hire a dedicated SEO expert to optimize your website? From doing on-page and off-page SEO to technical SEO, content planning, and keyword research, SEO experts will increase the organic traffic and performance of your website. If your business website needs optimization, you need the services of an  SEO.

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Do You Want to Hire a Dedicated SEO Specialist?

If you want to optimize your website to increase organic traffic and ranking, you can hire the best SEO specialist for the job. Our SEO experts are skilled in on-page, off-page, and technical SEO, in addition to content writing and keyword research.

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There are different types of search engine optimization strategies that an expert can employ to improve the performance of your website.

On-Page SEO

On-page SEO, also known as on-site SEO, is the process of optimizing your web pages to rank higher on the search engine and get traffic. Examples of on-page SEO an expert can employ are title tag optimization, meta description, keyword optimization, adding alt text to images, reducing the size of images, etc.

Off-Page SEO

Off-page SEO, or off-site SEO, refers to SEO tactics applied outside a website to improve its rankings. Off-page SEO aims to let search engines see your website as more trustworthy and authoritative. Common off-page SEO strategies are link building, content marketing, local SEO, reviews, and events.

Technical SEO

Technical SEO refers to tactics involved in creating and optimizing a website so that search engines like Google and Bing crawlers can crawl, index, and rank it. Common technical SEO strategies include adding canonical tags, improving page speed, checking for duplicate content and broken links, and ensuring your website is crawlable.

Content Planning

A content strategy is a plan in which you use content to achieve your business goals, while a content strategy determines the content you hope to create and sets expectations for how it should be created. Keywords research involves using the right terms or phrases your users are searching for. Since content is important in SEO, you should hire an expert that can write high-quality SEO content.

What Is SEO?

SEO is an acronym for search engine optimization. It is the art of improving your website visibility on the search engine result page when people search for your products or services online. Increased visibility will lead to an increase in your organic web traffic and more revenue.

What Is an SEO Expert?

An SEO expert or SEO specialist tests, analyzes, and improves the performance of a website so that it will rank high on the search engine result page. A dedicated SEO expert performs page optimization across websites to ensure search engine results are relevant and create a positive user experience, growing organic traffic and brand awareness in the process. An SEO expert is similar to other traditional digital marketers because they are trying to create more sales for the business they are working for. 

What Are the Roles and Responsibilities of an SEO Expert?

Dedicated SEO experts perform various roles to optimize a website for search engines successfully. 

  • Develop SEO strategies to increase your business’s website ranking and organic traffic,
  • Execute test, collect and analyze data and result, identify trends and insights to achieve maximum ROI,
  • Collaborate with web designers, developers, and content writers to make a fully functional website,
  • Conduct on-page, off-page, and technical SEO to improve a website’s performance,
  • Manage the expenses of the SEO campaign, stay on budget and estimate costs, and reconcile differences,
  • Work with the marketing and editorial team to build a content marketing strategy,
  • Monitor daily performance metrics with SEO tools like Google Analytics and Google Search Console to understand performance,
  • Write high-quality content like blog posts, landing pages, and newsletters. 

Benefits of SEO for Your Business

SEO helps your business in several ways. Here are some of the benefits of doing SEO for your business website. 

  • SEO drives high-quality traffic to your website. Since the aim of doing SEO is to increase the visibility of your website on the search engine result page, SEO will drive high-quality organic traffic. This is because the more your website ranks for keywords, the more your online visitors discover it. 

 

  • SEO generates more leads, sales, and revenue. Doing SEO for your business will increase sales because customers that are ready to pay will be able to find your product. The more visibility you get, the more the orders and revenue. 

 

  • SEO helps you outrank your toughest competitors. Getting to the top can be an uphill task if you are just starting your business. This is because other businesses are competing for the same online space. With SEO, you can search for gaps in your competitors’ content and use it to outrank them.

 

  • SEO makes your digital marketing strategy stronger. Search engine optimization strengthens your overall digital marketing campaign in several ways. And it enhances additional digital marketing skills like content marketing, social media marketing, and video marketing. 

 

  • SEO grows your local marketing efforts. With the right SEO strategy and content, you can target users in your location. This will make it easy for you to give them local content and sell products or services in your location environment. 

 

  • Saves you money. SEO strategies are much cheaper to use than traditional advertising methods. This is because it helps you target the right customers looking for your products. 

What Are the Skills of a Dedicated SEO Expert?

The skills of an SEO expert range from technical and programming to analytic, critical thinking, time management, and problem-solving skills. 

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  • Technical & Programming Skills

When hiring an SEO expert, you should consider technical and programming skills. Search engine optimization specialists must be competent in doing the technical aspect of SEO, like optimizing the page speed of a site, adding microdata tagging, and basic HTML tags. 

Also, the expert must be able to provide recommendations to the developer about how a website structure can impact its SEO strategy. Aside from that, SEO experts should understand how code works and how adding lots of JavaScript to a web page can affect its loading speed. 

  • Analytics

To successfully carry out an SEO campaign, the expert must be able to analyze data generated from SEO tools like Google Analytics and Google Search Console. Analyzing data will help the expert detect where your website needs improvement and how to go about it. 

  • Technical Audit

One of the most important skills of an SEO expert is the ability to run technical audits. Using SEO tools, an SEO specialist must run an audit that will reveal all the issues bordering your website. Examples of SEO tools you can use to run technical audits are Ahref, Ubersuggest, SEMrush, Seobility, etc. 

  • Critical Thinking

Critical thinking is an SEO expert skill to look for when hiring someone to optimize your website. The expert must be able to come up with a plan that works for your business and create an SEO strategy to drive more organic traffic. 

  • Time Management Skills

An SEO expert must understand what it means to finish a project on time. When working with an SEO specialist, deadlines will be set on when to finish each deliverable. The right expert will use time management skills to complete the task right one time. 

  • Problem-Solving Skills

Problem-solving skills make it easy for an SEO expert to solve issues when they arise. The specialist must be able to think critically to find solutions to problems affecting your website. 

Where to Find Dedicated SEO Experts

Hiring an SEO expert? You can employ freelancers, in-house SEO, or outsource the task. 

 

  • Freelance SEO Specialist

Freelance SEO experts are professionals that work with multiple clients, handling various tasks simultaneously. You can engage freelancers to optimize your website if you are certain that the person has the right skills. But when hiring freelance SEO, you should make sure you test the skills and confirm the experience. 

 

  • In-house SEOs

Do you want to hire SEOs permanently? You can post job advertisements on local job portals in your location and hire an SEO expert. When hiring an in-house SEO, you should ensure you check the skills and experience. 

 

  • Outsourced Team

Another way to find SEO experts is by outsourcing to an IT outsourcing company. Most IT outsourcing agencies like Expert-Hire have many expert SEOs in their ecosystem that you can hire. They are skilled at doing on-page, off-page, technical SEO, content planning, and keyword research. 

Define your SEO needs

If you plan to redesign your website, you need an SEO expert to conduct a technical audit to identify areas for improvement. But if you plan to build a website, you need an SEO to work with your web developer. Examples of SEO services your website may need are 

  • On-page SEO,
  • Off-page SEO,
  • Technical SEO,
  • Content strategy and planning,
  • Keyword research,
  • Link building
  • SEO content writing.

You should try as much as possible to list everything you want the SEO expert to do to understand the task better and the budget. 

Choose a hiring model

The first step to getting an SEO is to choose a hiring model. You have the option to choose between hiring a freelancer, in-house SEO, or hiring from an outsourced team. 

If you want to hire an SEO expert, feel free to contact us. 

Interview and ask for the scope of work

Before hiring an SEO, you should ask for the scope of work. This should include a technical audit if you want to optimize an existing site or content strategy if you want to grow your organic traffic.

Our SEOs will tailor the scope of work to meet your website needs. 

Sign a contract

When you are certain you have found the right SEO expert, you can proceed to sign a contract. The contracts should clearly indicate what should be done and when the tasks should be completed. Also, the contract should include the budget and how the SEO will be paid. 

Do you want to hire an SEO to optimize your website? Why not let us help you with that? Feel free to give us a call.

Tips for Hiring a Dedicated SEO Expert

If you plan to hire an SEO, the earlier, the better. A good time to hire an SEO specialist is when considering a website redesign or planning to build a new site. Before you commence hiring an SEO, you have to ensure you follow the steps below.

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Frequently Asked Questions

An SEO is a professional that uses technical and soft skills to optimize a website and improve its organic ranking on the search engine result page. 

The types of SEO are on-page, off-page, technical SEO, content planning and keyword research, content writing, backlinking, etc.

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