SEO for Home Service Contractor

Are you a professional planning to optimize your home service website? Do you want to increase the organic traffic of your home services business 10x faster? At Expert-Hire, we have home services companies increase visibility on the search engine and get more organic traffic.

Ready to Hire SEO Experts for Your Home Services Business?

Whether you are a plumber, electrician, home decor, landscaper or bricklayer, you can get more customers to engage with your business with the right SEO services. Our SEO for home service contractors is designed to help you build your local customers base, get local traffic and find more prospects. Let our experts use the right strategy to build your online presence.

What Are Home Services?

Home services refers to an array of different professional services done by companies and individuals with the aim of maintaining or repairing a residential property. This includes tasks such as cleaning, plumbing, electrical work, landscaping and carpentry.

Different Types of Home Services

They provide regular cleaning for home and offices including carpet, window and general cleaning, weekly or monthly.

These companies offer lawn care, garden maintenance, design and installation of decking and fencing, tree trimming and other tasks related to outdoor cleaning. 

Homes that need water installation and repair, drains and sewer lines checks and cleaning can hire plumbing services. 

Repair companies take care of all kinds of home maintenance, including small tasks like fixing leaky faucets to repairing doors and windows and large projects like roof repair.

Homes that require electrical services can hire these companies to install and repair lighting systems, outlets and circuits. 

These companies transform homes through projects like garage or room additions, kitchen, sitting room or bathroom renovations and basement finishing. 

They provide general home repair and maintenance including fixing broken windows, doors, repairing roof, electrical systems and doing paint jobs. 

These professionals install and help service heating, air conditioning and ventilation systems.

What Do Home Services Companies Do?

Home improvement companies offer services aimed at maintaining and improving a property. Their work covers a wide range of tasks including ensuring the structural integrity of homes, designing and renovating home interior and exterior and making sure that all the systems in the house function properly.  For example, a plumbing service might be hired to fix new fixtures, repair leaks or maintain sewer lines. Similarly, an HVAC firm can be hired to install new heating systems, service air conditioners and fix ventilation systems.

Home services companies also play an important role in enhancing the safety of the property. Electricians will ensure the system meets safety standards while hike security will install alarms systems and video surveillance. Generally, home improvement companies help homeowners make their properties more comfortable and aesthetically pleasing by helping with maintaining, upgrading and repairs.

What Is SEO?

Search Engine Optimization (SEO) refers to the practice of increasing the quality and quantity of a business website traffic through well-crafted optimization strategies. SEO involves understanding your audience and looking for ways to provide answers to questions they seek online. There are different types of SEO:

  1. On-Page SEO: This task involves optimizing pages of a website to gain more visibility on search engines. It includes adding keywords, creating quality content and HTML tags. On-page SEO is all about creating high-quality content that is both user and search engine friendly.
  2. Off-Page SEO: It refers to actions taken outside of your business website to improve your rankings within search engine results pages (SERPs). These could include building backlinks from other sites, social media marketing, and influencer outreach. 
  3. Technical SEO: This refers to the tasks related to improving your website speed, mobile-friendliness, indexing, crawlability, architecture, structured data, and security. 
  4. Local SEO: It focuses on optimizing a business’s online presence so that it will be displayed by search engines when users enter local searches for its services. Local SEO is especially important for home services companies serving specific towns, cities, regions, and even states.

Importance of SEO for Home Services Companies

The benefits of SEO for home services businesses cannot be overstated. It plays a crucial role in helping them reach the right audience, build brand awareness, drive leads and conversions. Since more and more consumers increasingly rely on search engines like Google to find local services, having a robust SEO strategy in place can significantly impact your home services business website organic ranking.

To begin with, home services SEO increase visibility and organic reach. By optimizing home improvement websites for relevant keywords and quality content, they can rank higher on search engine result pages (SERPs) when potential customers search for services they offer. And since higher ranking means more visibility, it will translate to more traffic, leads, and ultimately, more sales. 

Aside from that, SEO can also help build credibility and trust. A well-optimized site that offers valuable content signals to search engines and users that it is a reliable and authoritative source. In the home services industry, where trust plays a crucial role in customer decisions, SEO can be instrumental in building a reputable brand image and optimizing for local searches.

Lastly, when compared to other types of digital marketing, SEO provides a cost-effective way to attract potential clients for home services companies. It targets people who are actively seeking the services offered, leading to more qualified leads and conversion. 

How to Do Home Services SEO

Doing SEO for a home services company involves a combination of on-page, off-page, and technical SEO strategies. Here is a step-by-step guide to how our experts will optimize your website:

 We will start by identifying relevant keywords your potential customers might use when searching for your services. Our experts will use local keywords (like “plumbing services in New Jersey”) and service-specific keywords (like “emergency plumbing repair”) to help you get the right organic traffic.

After doing keyword research, we will help you create unique, high-quality content that will move your audience to engage with your business. Aside from that, we will use keywords naturally, including your service descriptions, blog posts, and metadata (like page titles and descriptions).

  1. This includes adding your Google My Business listing and optimizing it with accurate information about your business (like your services, contact info, and operating hours). 

Search engines like Google and Bing love mobile friendly sites. So, we will ensure your website performs well on mobile phones and tablets. This is particularly important for home service companies, as many customers might search for your services on their smartphones.

Another way we will help you do SEO for your home services website is to get high-quality backlinks. Our experts will create informative blog posts or articles that will drive natural backlinks from other websites.

Google considers site speed as a ranking factor, so we will ensure your website loads quickly. This involves compressing images, minimizing code, leveraging browser caching, and reducing redirects.

How We Will Monitor the Performance of Your Home Services SEO Campaign

We will help you keep a close eye on your success while adjusting ineffective strategies to maintaining the momentum of your campaign. This means helping you to monitor

  1. Inbound calls and leads generated via your website
  2. Web traffic coming from search engines
  3. Shifts in the ranking of your targeted keywords on search engine results pages
  4. The total amount of traffic directed to your site


Taken together, these aspects can aid us in assessing the effectiveness of our SEO strategies tailored to your business.

Frequently Asked Questions

Home services SEO is the practice of optimizing a website to increase its chances of getting local traffic. This process involves keyword research, creating high-quality content, and doing on-page and off-page SEO.

The cost of doing home services SEO depends on the complexity of your project and your business niche. At Expert-Hire, we ensure we price our services to fit into your budget. Contact our team for more details.

There are several agencies you can hire, but Expert-Hire stands as one of the best companies that can help you optimize your site. At Expert-Hire, we provide on-page, off-page and technical SEO services to improve your site’s chance of getting traffic.