How to Hire a Digital Marketer to Promote My Website
Looking for a digital marketer to promote your website on different platforms? Hiring the right one requires planning and due diligence. We can help you build a team from our network.
Are You Planning to Hire a Digital Marketing Manager?
At Expert-Hire, we have many experienced digital marketers capable of handling any business. From promoting your business on social media to making paid ads or SEO works for you, our digital marketers have the right skills to grow your business.
What Is a Digital Marketer?
A digital marketer is a professional who uses various digital platforms to reach customers and advertise your products and services. What makes a digital marketer unique is the ability to plan and execute marketing campaigns.
Different Digital Marketing Roles You Can Hire
Our digital marketing team span across various roles, including SEO, pay-per-click, social media marketing, content marketing and email marketing.
Hire SEOs
Our SEOs are skilled at using best practices to increase your website’s organic ranking. They aim to get a business to rank higher on Google search results and increase organic traffic. More traffic means more money. Hiring our SEO digital marketer will save you thousands of dollars you could have spent on advertisement.
Hire Pay-Per-Click Managers
Pay-per-click digital marketers help you create advertisement campaigns and promote your business on search engines. Hiring pay-per-click marketers is the right way to go if you have just finished building your website and want customers to flood your business. Our pay-per-click experts will help you get your business before your potential customers.
Social Media Marketers
Our social media marketers will promote your business on various social media platforms. They will target specific customer segments and convey your message to the right people. From Facebook to Twitter, Instagram, Tiktok and WhatsApp, our experts are competent in putting your business before your audience wherever they are.
Email Marketers
An email marketer is a digital marketer that focuses on building email lists, creating emails and nurturing leads through written communication. Our email marketers are skilled at promoting businesses and generating leads by creating various email marketing campaigns to reach your audience and generate sales.
Content Marketer
A content marketer is a professional who creates engaging print, visual, and video content to help a business engage with its audience. Our content marketers are skilled in creating blogs/articles, landing pages, how-tos, etc., to help your business grow.
What Are the Roles of a Digital Marketer?
Digital marketing managers are responsible for creating and managing online content marketing strategies. They use digital channels to generate leads, create brand awareness and continually improve performance. Some of the day-to-day tasks of a digital marketer are:
- Create and implement a content strategy.
- Managing your business social media channels like Facebook, Twitter, Instagram, LinkedIn and WhatsApp.
- Responding to your customers’ chats on social media and building a positive business image.
- Writing persuasive and engaging content to draw your customers’ interest.
- Measure, analyze and report on the success of digital marketing campaigns.
- Creating Google Ads campaigns to drive traffic to your business website.
- Creating ads on social media platforms to increase brand awareness.
- Use images or graphics to promote your brand and increase awareness.
- Collaborate with stakeholders like graphic designers, web designers, and SEO to promote your business.
- Creating a content calendar.
Skills of Our Digital Marketers
Digital marketers must demonstrate the ability to promote your business online for them to succeed. That is why you should hire a digital marketing manager with the right technical and soft skills when promoting to help promote your business. Here are some of the digital marketer skills:
SEO
Depending on the task or reason you hire a digital marketer, you should watch out for SEO skills. SEO or Search engine optimization is the process of increasing your website’s organic traffic by ensuring that it meets search engine guidelines. Hire a digital marketer that has knowledge of on-page, off-page, and technical SEO. Also, you should hire a digital marketing manager that understands the importance of using content to promote a business.
PPC
You should hire a digital marketer that can set up a PPC campaign. An effective campaign will help increase your revenue by driving the right traffic to your website. Whether you want to run an advertisement campaign on Google or social media platforms, the digital marketer must be competent in creating a successful advertisement strategy.
Content Planning
Content planning involves creating a strategy to determine which content to post and when to post it. This task involves doing keyword research to determine which words are related to your business (words your customers are searching for online) and should be added to your content. Hire a digital marketer that can create a content plan, do keyword research and optimize your content for search engines.
Software Skills
Digital marketers must be able to use software to optimize a website or track progress. Some of the software digital marketing managers should be able to use are Google Analytics, Google Search Console, Ahref, SEMrush, Seobility, Ubersuggest, Google Calendar, Google Docs and Google Sheets. Our digital marketers are skilled at using software to optimize a website.
Communication Skills
Digital marketers tend to work in a team that consists of other experts. For collaborative working, good communication skills are vital. They should be able to share their ideas with their colleagues and deliver presentations on campaign progress and effectiveness.
Time Management
Time management skills is another skill of a digital marketer. When you set a deadline for your project, the digital marketing manager must be able to finish the task on time. This is possible if the expert can prioritize tasks and manage your project, ensuring all tasks are completed before your set deadline.
Understand Your Project Requirements
Understanding your project requirements is the first step to hiring the right digital marketer. Why do you want to hire a digital marketer?
Do you need someone to promote your business on social media? Or do you want an expert to help you run pay-per-click ads campaigns? Do you need a digital marketer to help you create an SEO strategy?
Or do you need someone who can write SEO-friendly content for your websites? Knowing why you want to hire a digital marketer will help narrow your search.
Aside from that, you will know what skills to look for and have an idea about the estimated cost of your project.
Hire for Specific Roles
There are different kinds of digital marketers, each performing different roles. If you need someone to help you set up ad campaigns, hire a pay-per-click expert who understands Google and Bing Ads and can run social media ads.
Businesses requiring content writing should employ a digital marketer that understands the nook and cranny of content creation and SEO. Hiring digital marketers for specific roles is the best way to guarantee results.
Check Skills
What skills you need depends on the roles you are hiring. If you want a digital marketer to optimize your website, you must look for SEO skills. The expert should be able to do on-page, off-page, and technical SEO.
Aside from that, the SEO should be able to use various software like SEMrush, Ahref, Ubersuggest, Google Analytics, and Google Search Console to optimize a website.
Skills in creating persuasive content are necessary if you want to hire an email marketer. Also, you should watch out for social media skills to hire a social media marketer.
Conduct Interviews
Now that you know what skills to look for when hiring a digital marketer, you should post job advertisements and shortlist candidates.
Conduct interviews with the candidates to determine their technical and soft skills. If hiring for a specific role, you should tailor your interview questions for each role.
For example, ask questions related to SEO when hiring an SEO expert and about setting up ads when hiring a PPC expert.
No matter the roles you are hiring, you should always check for soft skills like communication and time management during the interview process.
Sign a Contract
If you are certain that you have gotten the right digital marketer with the right technical and soft skills, you can proceed to sign a contract and an NDA. The contract should state the nature of the job, what is expected of the employee, and how the employee will be paid.
How to Hire a Digital Marketing Manager in 5 Steps
Hiring a digital marketer requires due diligence and planning. We recommend you understand your project requirements, narrow your search to a specific role, check for skills, and conduct interviews to assess technical and soft skills before signing the contract.
Frequently Asked Questions
If you aim to increase sales and traffic, then hiring a professional digital marketer is worth every penny spent. A digital marketer can help you grow your business by increasing brand awareness, building brand reputation and generating more sales.
A digital marketing manager helps you promote your business online by reaching customers. Depending on the role of the digital marketer, the expert can help you increase your website’s organic traffic, build awareness on social media, create ads that work and set up email marketing campaigns.
